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Moudly Sandwich or Fresh baguette?
Moudly Sandwich or Fresh baguette?
Moudly Sandwich or Fresh baguette?
Moudly Sandwich or Fresh baguette?
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› Moudly Sandwich or Fresh baguette?
A mouldy sandwich, or a fresh, crispy baguette?
Please click one of the pictures (or both of them) ...
Symptoms of a mouldy sandwich
Stale content, rarely updated and unattractive to customers
Who creates the content to go on your web site? Certainly not your web design company... they just format and publish the content you give them. It has to wait for you to find the time to develop content and deliver it for publication. The result is probably so little and so late that your site visitors have yawned and surfed off to another site, never to return. How often is your site updated
Unattractive content in a sealed plastic wrapper
Many companies have a web design company develop a magnificent front page, and then choose to do the rest themselves. Too often that results in almost every document below the home page being badly formatted web pages and PDF documents substituting for web pages.
Likely to put off your customers for good
Your home page is the flag-bearer of your company. If it looks old and tired, or unprofessional, then that will be the image of your company to anyone who sees it.
How to recognise a crisp baguette
Attractive content, fresh every morning
Professionally designed templates will help to keep your site looking attractive, but to be fresh every morning, you'll need some reliable method of self-publication. But only a web content management system will effectively manage all the elements of your web site - themed sections, site navigation and any dynamic content. Trying to maintain a professional site using an PC application such as FrontPage will always result in mediocrity and frustration.
A fast-track to publication will only take you so far... the truth is, manual preparation of new content is a time consuming and expensive job, and posting fresh content every morning is almost unachievable. Web applications can keep your site fresh in a number of ways: piping-in fresh, relevant and useful content from elsewhere on the internet; automatically publishing the useful information which is currently languishing on your PC's hard disk in Word documents, Excel files and databases; rotating content. With minimal effort you can have a fresh and stimulating content every time your homepage is loaded.
The enticing aroma of freshly baked content, to draw people into your site
When visitors return to your site, it something new and interesting catches their eye, they're likely to explore it, giving you new opportunities to promote, to sell, to impress your visitors and keep them coming back.
And a site with constantly changing content will be visited more regularly by search engines, ensuring your entries are up-to-date and relevant. You can make sure your site is indexed every day rather than every few months.
Crisp and tasty content in bite-size chunks
Few of your site visitors will be looking for a long, heavy meal of textual content. Most of your site should be finger-food... light, appetising, attractively presented (with lots of pictures) and easy to digest.
Satisfying and filling
Make sure your visitors leave your site with at least what they came for. Take care to understand what they want, and give them plenty of opportunity to let you know if they haven't received it.
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