Try reading the content of your site aloud and see how far you get before giving up. If you feel like the party bore, your visitors have already gone away. Break up text into short paragraphs, give plenty of headings so your readers can skim. Remember that a picture can convey a thousand words.
And you don't have to bury your visitors in words to be a bore. Is your site a party host with no particular conversation? Keeping people's interest is not easy. If you can't provide the charisma to keep your web site "party" alive and kicking, bring in party entertainment to find an innovative way to put your message over effectively.
Web sites are a visual presentation. If your site looks like a bore, most people won't even stop to find out what it's got to say. Bores are never innovative, never challenging, they never take risks. Dare to break the mould!
Be an innovator. Give your prospects and customers a service they can't get from their competitors.
Luckily enough, web sites are generally still in the age of mediocrity. That means new and exciting ideas are recognised, talked about, recommended and publicised. But the bar is being raised all the time. A site which will win you publicity this year will be the expected norm next year. Trend setters gain followers; the rest have to fight just to keep the customers they already have.
Unlike most companies, your web site is open for business 24-hours a day. Does it carry on business for you while your offices are closed? Can customers check their accounts, pay bills, make reservations and purchases?
